A contest to select intelligent individuals from the Greater Los Angeles area as Chinatown's ambassadors to serve and represent the Chinese community. The program is sponsored by the Chinese Chamber of Commerce of Los Angeles. Miss Chinatown and her court attend many events during the year, including the annual Golden Dragon New Year Parade and the Firecracker 5k/10k Run.

Over the years, participants in Miss Chinatown Pageant all expressed their appreciation on the valuable life experience they gained during training and rehearsals. Participation in community services and events after the Pageant night also helped a lot in their personal growth, their maturity, and their business development in future years.