The Miss Los Angeles Chinatown pageant has been a 54-year-old time honored tradition and one of the most anticipated events in Los Angeles. The black tie gala garners an attendance of more than 500 every year, including numerous notable public and business leaders. For the 2020 competition, CCCLA is reinventing the contest to be in line with the changing times and modernize what the Chinese Chamber of Commerce Los Angeles (CCCLA) stands for. In addition to adding a Mr. Chinatown competition, Miss Chinatown will be a contest to showcase the next generation of leaders in the Chinese American community -- role models who embody principles of equality, integrity, and vision. The reigning court’s duty will ultimately be to serve the community.

Aimed to empower the next generation of Chinese and Chinese Americans in the Greater Los Angeles, the 2020 Miss and Mr. Chinatown contest will provide an important foundation for growth and success through mentorship, networking opportunities, and professional development. The winners will join an extraordinary network of accomplished Miss Chinatowns who are leaders in their respective fields.

Our two signature events held annually are the Miss Chinatown Competition and the Golden Dragon Parade.  These events would not be possible without the proud sponsorship and generosity of the Los Angeles community. Every year, our corporate and individual sponsors join together to support the Chinese Chamber of Commerce in producing, directing and organizing these major events through fundraising, table and ticket sales and sponsorship of the contestants.

This year, to bring a full range of marketing and promotional benefits to our sponsors, we have bundled the sponsorship packages to include both events, happening within 2 weeks of each other, into one.  Sponsors will have rights and privileges to both 2020 Miss Chinatown Competition and the 2020 Golden Dragon Parade. 

The sponsorship levels this year include the following benefits:

Presenting Sponsor - $100,000 (Exclusive Sponsorship Limited to 1 Sponsor)

Platinum Sponsor - $50,000 (Limited to 2 Sponsors)

Gold Sponsor - $25,000 (Limited to 5 Sponsors)

Fashion Sponsor - $10,000

Table Sponsors - $2,000 or $3,800

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