The Miss Los Angeles Chinatown pageant has been a 54 year old time honored tradition and one of the most anticipated events in Los Angeles. Every year the black tie gala garners an attendance of more than 500, including numerous notable public and business leaders. For the 2020 competition, in line with the changing times and modernizing what the Chinese Chamber of Commerce Los Angeles (CCCLA) stands for, CCCLA is reinventing the contest. In addition to adding a Mr. Chinatown competition, Miss Chinatown will be a contest to showcase the next generation of leaders in the Chinese American community, role models who embody principles of equality, integrity, and vision. The reigning court’s duty will ultimately be to serve the community.